Site Archives digital divide

Step 1: Define your audience

  • Posted by aiya
  • June 9, 2008

Oh, MIT. You and the bleeding edge.
Today, MIT’s Technology Review published Adapting Websites to Users–an article about a marketing experiment to increase Web sales by customizing content delivery to user. How? You might ask. By analyzing a user’s first few clicks on the site, matching it with a prescribed cognitive style and then selecting a [...]